Technology for Legal Market
BrightFlag helps organisations manage legal spend with powerful language analysis technology, The company is building a platform to help in-house counsel navigate the new legal market reality. Their language analysis technologies help in house teams quickly and easily manage outside counsel and use analytics to better resource legal work.
Origin were asked to develop a brand identity system for this high potential startup. The company have a busy product to market schedule and the identity process was carried out over an intensive period of time.
The identity motif represents a flag icon which is made up of a bright torchlight shining across the data. We wanted to be as representative as possible in the delivery and the target audience was contemporary but conservative.
Currently we are working on all other collateral along with the new responsive website and digital presentation materials due for rollout during 2016.
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