- Invent Interiors
Sum of the Parts
INVENT Interiors partner with architects, interior designers and clients to import and deliver tailored furniture & lighting design solutions to the middle/high-end residential and commercial Irish + International markets. Origin were asked to develop the luxury brand concept with the aim of a delivering a complete overhaul of the brand identity and associated touchpoints.
As part of their approach INVENT offers a client an opportunity of ‘designing’ their furniture solution. They can choose from a range of quality sourced materials and furnishings and contribute to the overall design of their own furniture.
Our approach to the design of the identity is based on this concept. The letters of the company name have been deconstructed and reformed into basic shapes which in turn, are used to assemble graphic furniture icons. The Icons represent items the company specialises in such as chairs, sofas, tables, stools, lighting and beyond. The logo is designed to facilitate constant change and format of these icons. The detail and application of the new identity is closely aligned with the characteristics of the the company and what it stands for. This is achieved through high quality materials and production methods.
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