- Freedown Food
Exceptional Meat Needs Exceptional Brand
Established over 25 years ago Freedown Food prides itself on sourcing and distributing the finest meats from around the world. Supplying restaurants and caterers across London and the rest of the UK, Freedown Food has earned an excellent reputation for its extraordinary meats with outstanding taste.
Origin were commissioned to audit the company’s approach to communications with a view to a major consolidation and ultimate repositioning of the company brand in the UK and worldwide.
In our design development we focussed strongly on the basic assets associated with a company like this. Using illustration combined with graphic elements we were able to illustrate the product in a digestible way and incorporate patterns and textures of raw meat, the image of a cow and other animals, the concept of a cross-section of the animal all of which are then used graphically with the carefully chosen typography to form a distinctive identity.
These elements are then consistently applied through all communications collateral from butcher to restaurant.
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